What is SEO and Why Is it Important?
Search Engine Optimisation (SEO) is the process whereby you optimise your website to rank as high as possible (usually against your competitors) in organic search results on search engines such as Google or Bing.
In other words, when someone searches for something in Google Search, you want him or her to see your website in their search results, in the hope they follow that lead to your website to become informed, or purchase the service or product you’re offering. The higher in the list your website appears in their search results, the more likely they will visit your website… and the quicker you will become richer… Well that is the idea anyway.
It is important to understand that Google (and the likes) want you to use their search engine over someone else’s (EG Bing, Yahoo, Ask etc…) for one reason, and one reason only. Money! Search Engine companies generate vast revenues through advertising. This does lead us nicely to Search Engine Marketing (SEM) – which I have blogged about here, however let us stick with SEO for a moment…
Because search engine companies want you to use their service instead of their competitor’s, it is imperative their search results are good, very relevant and provide the user with precisely what they are looking for… And snap-snap too!
Think about this for a sec. How much website content is out there? When you enter your search phrase and hit “Google Search” you’ll probably have a good appreciation of how much work needs to be done to serve up relevant results so quickly. It would be practically impossible in that instant to search the entire internet and then provide search results. To get around this, search engine providers have developed some clever tools called search bots.
Search bots automatically crawl (or scour the web and sites just like yours) in their own time; generally more frequently if your site gets a lot of traffic, is linked to by lots of other relevant and related websites and new content appears regularly. These search bots categorise websites and content (something called indexing), which is saved and used for when that “Google Search” button is hit. The indexed data is used much like how you use an index (or table of contents) in a book to find something quickly, rather than thumb through the entire book, in Google’s case, the internet. The easier that search bot is able to crawl, categorise or index your website, the more it will favour it. Kind of like a reward for letting the search bot do less work to understand and collect data for its purposes. So when someone does hit “Google Search” your site’s information with good SEO adoption, which could be relevant to what they are searching for, is more likely to appear in their search results, above your competitors. Which means they are likely to visit your website… And so that is why implementing good Search Engine Optimisation (SEO) is important.
In the coming weeks I plan to post another blog post about how to improve your website’s SEO, keep your eyes peeled on our blog, or sign up to our free mailing list and we’ll let you know when that post is ready.
I really hope I have helped give you a better understanding of what Search Engine Optimisation (SEO) is, if you liked my post, just a reminder about out my Search Engine Marketing (SEM) blog post here.
Till next time, see ya!