What Basic Ecommerce Metrics Should I Focus on First?

Having once run my own online store (business sold, still going strong today) I understand how easily someone can become overwhelmed by the rich amount of data the digital world of ecommerce [...]

What is SEM?

Search results are displayed as either adverts or regular search results. The ads are displayed based on paid for SEM campaigns, whereas all the other regular (or organic search results) are [...]