How Do I Improve My Website’s SEO? (Part 1 of 3)

As you will see, there are a lot of simple things you can do to improve your website or online store’s SEO. To answer the question "How to improve my website's SEO?" I’ll be posting three [...]

What Basic Ecommerce Metrics Should I Focus on First?

Having once run my own online store (business sold, still going strong today) I understand how easily someone can become overwhelmed by the rich amount of data the digital world of ecommerce [...]

What is SEM?

Search results are displayed as either adverts or regular search results. The ads are displayed based on paid for SEM campaigns, whereas all the other regular (or organic search results) are [...]

What is SEO and Why Is it Important?

Search Engine Optimisation (SEO) is the process whereby you optimise your website to rank as high as possible (usually against your competitors) in organic search results on search engines such [...]